MyHome, a Williston Financial Group Company that provides closing solutions for real estate, has completed the acquisition of Volly, a provider of technology and marketing services for banks, credit unions, and mortgage lenders.
Terms of the deal were not disclosed.
Williston Financial Group is a provider of title insurance and real estate settlement services for commercial and residential transactions nationwide.
Since its launch in 2004, Volly has been providing technology and marketing solutions for the nation’s largest lenders. Volly’s marketing automation suite and creative services team help lenders capture and convert new business and retain customers.
One-third of the nation’s top 30 banks currently work with Volly to capture leads, convert prospects, and retain customers with greater efficiency.
MyHome launched its signature platform in 2015 with the goal of taking time and cost out of the real estate process for all participants. It has continued to extend its vision of supporting homeownership professionals through all phases of customer engagement.
The Volly acquisition expands MyHome’s solutions for mortgage lead generation, conversion, and retention, all of which are vital to ensuring lenders’ sustained success.
“Since inception, both WFG and MyHome have been dedicated to providing transparency and empowerment to all mortgage transaction participants,” says Steve Ozonian, president and CEO for Williston Financial Group, in a release. “As the digital transformation of our industry accelerates, we’re committed to acquiring and building solutions that help us further expand our reach and achieve the next stage of our mission to transform and streamline the real estate experience for all constituents.”
“Our mission at MyHome is to create continuous value for real estate, mortgage, and title industry professionals, and the consumers they serve,” says Marty Frame, president of MyHome. “We’re doing this by building, acquiring, and partnering with industry-leading solutions to bring together all phases of the real estate transaction. The acquisition of Volly fits with this vision, as Volly helps lenders simplify lead generation, conversion, and customer retention, while creating an excellent experience for their customers.”
Volly’s services will be offered through WFG Enterprise Solutions, which provides services for lenders of all sizes, including appraisal management and valuation services, title and settlement services, default services, and now CRM, sales enablement, and portfolio retention tools.