Optimal Blue has launched a new lead generation tool that helps originators efficiently track and identify refinance opportunities so they can reengage borrowers with eligible refinance options at the right time.
Available to Optimal Blue PPE users, Capture for Originators dramatically reduces the manual
effort loan officers currently spend evaluating refinance potential by automatically analyzing entire portfolios each month and putting recapture opportunities directly into originators’ hands, the firm says in a release.
“Instead of expecting originators to review all of their past clients to find refinance opportunities, we have given them a solution that automatically identifies an opportunity, provides pricing options and generates a presentation to the borrower,” says Mike Vough, head of corporate strategy at Optimal Blue. “Capture gives originators an efficient, data-driven way to identify borrower savings and turn that opportunity into reality.”
Capture for Originators goes far beyond basic rate alerts. It provides a user-friendly dashboard that surfaces closed loans with refinance potential, complete with break-even calculations for multiple scenarios, closing cost estimates and borrower savings analysis. By automatically factoring in lender fees and current pricing from the Optimal Blue PPE, Capture helps loan officers act quickly and accurately without spreadsheets or manual data pulls.
Once an opportunity is identified, Capture for Originators generates pre-filled borrower outreach emails that include an easy-to-read summary of available refinance options backed by the industry-leading accuracy of the Optimal Blue PPE along with a link to the lender’s point-of-sale experience or borrower intake form.
The tool also streamlines an originator’s ability to evaluate new refinance prospects. Loan officers can input referral details directly within the Capture for Originators interface, as well as send an intake form directly to new prospects, making it easy to start the conversation with referred borrowers and instantly analyze their existing loan. An activity log tracks all borrower outreach history.