Newfi Lending has launched a redesigned website that features a new calculator that aims to simplify the decision-making process for customers when researching their home equity options.
The redesigned website offers a modern, mobile-friendly interface that makes browsing a seamless experience, the company says in a release. It includes enhanced product information, detailed explanations to frequently asked questions, and easy access to products and services.
The calculator provides transparency around the mechanics of Newfi’s EquityChoice product – a second lien, shared appreciation mortgage that gives homeowners access to cash without monthly mortgage payments for 10 years.
This new feature allows users to input their specific data and receive tailored estimates, including capped amounts based on specific geographical regions, as well as effective rates for the life of the loan. This enhancement was designed to help customers get answers at their fingertips and make informed decisions with confidence.
“We’re thrilled to offer our customers a more intuitive, streamlined online experience,” says Pat Doyle, president of Newfi Investment Group and founder of EquityChoice, in the release. “Our new website is not just about improving aesthetics; it’s about providing value to help homeowners make informed choices about how they utilize home equity. As expected, many of our borrowers have used EquityChoice to make improvements to their home and increase their cashflow.
“Surprisingly, a use case that’s becoming more prevalent is for business purposes – as this product provides unique access to capital,” Doyle adds. “We believe the launch of EquityChoice.com will make a significant difference in how our customers engage with our brand.”
Newfi expanded its EquityChoice product offering to 19 states earlier this year.