ReverseVision, a provider of Home Equity Conversion Mortgage (HECM) and private reverse mortgage sales and origination technology, says OptifiNow is using the ReverseVision Loan Import API with mutual lender client Open Mortgage.
The integration links OptifiNow’s cloud-based SaaS sales and management platform with ReverseVision’s RV Exchange (RVX) loan origination platform, enabling Open Mortgage to expedite loan production, drive performance and improve customer relationships for its reverse lending channel.
The OptifiNow platform offers a central command station from which lenders can manage sales and performance functions via customer relationship management, intelligent sales automation, sales enablement, business intelligence and application programming interface modules. When connected with lenders’ core origination technology, OptifiNow can deliver closed-loop marketing that equips lenders with revenue-driving insights into lead sources, loan originator performance, closed loan revenues and ROI opportunities.
ReverseVision and OptifiNow’s partnership has streamlined origination at Open Mortgage by building a “generate loan” button directly into the OptifiNow dashboard that enables LOs to create and prepopulate a loan application directly within RVX. Instead of switching systems and manually rekeying applicant data, reverse LOs can generate loans with the push of a button, benefitting from the simplicity and strengthened data integrity inherent to process automation.
Once a loan record is generated in either system, OptifiNow will synchronize its data with RVX so that current borrower data and loan status are reflected in both systems. Hybrid LOs that originate both forward and reverse mortgages will benefit from the integration by simply toggling between their forward and reverse workflow within OptifiNow.