Optimal Blue, a division of Black Knight Inc., has released Product Comparison, a new feature available in the company’s cloud-based Loansifter product, pricing and eligibility (PPE) engine for mortgage brokers.
Product Comparison generates interactive reports within seconds to engage and educate borrowers by providing a breakdown of various mortgage options side by side for an easy comparison. This visualization aids the customer shopping experience and helps brokers generate additional business by providing value-added tools to their customers.
The Loansifter PPE, which is designed specifically for mortgage brokers, supports best execution searches across more than 120 wholesale investors, allowing leading brokers to stay competitive and confidently execute profitable lending strategies.
Product Comparison is now included as a standard feature with all Loansifter PPE subscriptions. The new feature includes configurable options so brokers can add their own distinct brand elements.
“Brokers know how important it is to make the most of every lead while operating as efficiently as possible, particularly in uncertain markets,” says Kevin McMahon, president of Optimal Blue. “Our new Product Comparison tool addresses these demands by automating the process of generating a customer-friendly report of eligible options. Rather than toggling between systems and manually compiling scenarios for customers, brokers can focus on building relationships with them, and ultimately nurture more leads down their pipelines.”