Optimal Blue Buys LoanSifter

In yet another example of ongoing consolidation in the mortgage technology and services market, Optimal Blue, a cloud-based provider of enterprise-level pricing, point-of-sale, compliance and secondary marketing automation services for the mortgage industry, has acquired LoanSifter Inc., a provider of product eligibility and pricing, point-of-sale and marketing solutions for mortgage lenders.

Terms of the deal were not disclosed.

In a release, Optimal Blue says it will absorb all LoanSifter operations, employees and customer relationships into its brand.

Founded in 2004, LoanSifter provides content and technology that is used daily by tens of thousands of mortgage professionals to search loan products and guidelines from more than 185 investors. LoanSifter offers a diverse suite of services to mortgage bankers, credit unions, community banks and brokers, including a managed-content pricing engine, point-of-sale solutions, marketing and automated quoting.Â

Optimal Blue is a cloud-based provider of managed-content, product eligibility, pricing (PPE), secondary marketing, point-of-sale and compliance technology and services. Based in Plano, Texas, Optimal Blue has developed an enterprise class suite of products and services designed to automate a lender's complex processes, thus improving efficiency and profitability.


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