Optimal Blue Partnering With Media Center CRM To Develop New Prospecting Tool

Optimal Blue recently announced that it is partnering with Media Center CRM to offer a new prospecting tool that can be used by both mortgage professionals and their Realtor partners.

This integration enables mortgage professionals to deliver real-time loan pricing information to customers and real estate professionals in a consistent and compelling format by way of the Media Center CRM platform.

“As a premier marketing CRM provider, it’s imperative that we remain at the forefront of emerging technologies,” says Dan Harrington, CEO of Media Center CRM, in a release. “Though we generally build our own system enhancements, there are instances where the smartest thing to do is partner with a firm that has the experience and is the technology leader in their space so that our customers can enjoy the benefits of our individual strengths. Our partnership with Optimal Blue is a perfect example of that.”

“Borrowers are demanding a more streamlined and simplified experience in every aspect of their lives, and dynamics of the mortgage process is no exception,” adds Bob Brandt, vice president of marketing and alliances for Optimal Blue. “Well-designed integrations between leading technology partners is the fastest and most efficient way to bring the best of the best directly to the consumer.”

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