Performance Planning Calculator Added To Market Forecasts

iEmergent, a Des Moines, Iowa-based market research, forecasting and advisory services firm, has added enhanced local market performance planning tools to its 2009-2013 mortgage opportunity forecast tables.

The planning tools are embedded in iEmergent's loan volume forecasts and unique market behavior metrics. The user-adjustable tools enable lenders to differentiate the purchase and refinance opportunities in each market and automatically calibrate resource coverage levels based on their lending model, current and future growth objectives, and competitive market position, the company says.

"Since the tools permit users to define multiple scenarios, they are able to optimize their total resource levels, efficiency and profitability in a wide range of market conditions,’ says Dennis Hedlund, president of iEmergent. ‘By planning in advance for market uncertainty, an organization reduces internal anxieties and outperforms competitors who are passively waiting for market conditions to change."

The new performance planning tool is available as an add-on to iEmergent's 2009-2013 Mortgage Opportunity & Velocity and Mortgage Opportunity Totals tables.

SOURCE: iEmergent


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