PHH Mortgage, one of the largest mortgage servicers in the U.S. and a subsidiary of Onity Group Inc., is expanding its partnership with Blend Labs to deliver faster, more seamless refinance and home equity experiences for borrowers.
The company reports that it has expanded its use of Blend’s technology platform, already powering its mortgage lending operations, to now include Rapid Refi and Rapid Home Equity.
American homeowners collectively have amassed nearly $32 trillion in home equity, according to the latest data from the Federal Reserve. Meanwhile, the Mortgage Bankers Association (MBA) estimates that refinance production is projected to reach $591 billion in 2025, nearly triple the volume of 2023. Both refinance and home equity are particularly important opportunities for loan servicers in today’s market.
In a release, Colin Friday, senior vice president of consumer lending at PHH Mortgage, says “many homeowners today are still paying elevated mortgage rates or sitting on untapped home equity. As interest rates shift, many of these borrowers are actively exploring ways to improve their financial position — whether refinancing to lower monthly payments or using equity for major expenses. Blend’s Rapid Home Lending suite helps us meet them in those key moments with a fast, intuitive experience that reduces fallout and builds lasting loyalty.”
From this expanded partnership, PHH will increase automation and operational efficiency across loan teams through deep data connectivity that pre-fills borrower information and eliminates manual steps — turning a traditionally tedious process into a seamless digital experience.
It will also improve ease of use for borrowers by surfacing personalized, pre-qualified offers at the start of the journey — so customers know exactly what options are available without having to dig.
The partnership will also strengthen customer retention and recapture, by meeting borrower expectations for speed and simplicity, reducing fallout and reinforcing PHH’s role as a trusted financial partner in every stage of homeownership.
“PHH Mortgage’s adoption of Rapid Refi and Rapid Home Equity reflects the growing momentum among top-tier servicers who are prioritizing retention and digital transformation,” says Nima Ghamsari, co-founder and CEO of Blend. “This moment in the industry marks a fundamental shift. Servicers are no longer just managing loans, they’re investing in long-term customer relationships. And in today’s market, speed matters more than ever. Borrowers are rate shopping in real time, and lenders have only minutes, not days, to engage them. The institutions that move fast and deliver seamless, personalized experiences will be the ones that win.”