Planet Home Lending has expanded its retail presence in Atlanta with Area Sales Manager Patrick Ridley.
Ridley will use the lender’s extensive suite of mortgage products to help clients purchase faster, move up confidently, and unlock the value in their homes, Planet says in a release.
His approach also helps real estate professionals bring stronger, more certain offers to the table and keep transactions moving smoothly to closing.
“Our competitive edge in Atlanta comes down to speed and certainty,” Ridley says. “I help buyers and agents make the strongest possible financing offers. With tools like full pre-approvals, appraisal waivers, and streamlined processes, we can close loans in as little as eight days, with a goal of 10 days or less.”
Ridley’s career path has taken him from mortgage loan officer to branch manager to regional leader. Along the way, he has mentored originators, coached teams, and continued to serve borrowers directly.
Known for his problem-solving and practical approach, he was chosen to lead Planet’s expansion in Metro Atlanta because of his ability to grow production while forging strong local partnerships.
“Patrick has a track record of building production while coaching others to succeed,” says Matt Payan, senior vice president, national production distributed retail, for Planet. “He is exactly the kind of leader we want to establish Planet’s retail presence in the Atlanta market.”