Planet Home Lending Taps Doug Long as SVP, Divisional Sales Leader


Doug Long has joined Planet Home Lending as senior vice president, divisional sales leader.

Long has more than four decades of experience in mortgage banking. His expertise in building retail networks and pioneering product development adds significant value to Planet Home Lending, the company says in a release.

Previously, Long was the Southeast divisional president for AmeriFirst Mortgage/Union Home and president of National Lending for Prospect Mortgage LLC in Orlando, Fla.

Prior to that, he was CEO and co-founder of Pinnacle Financial, which he grew into one of the largest privately held U.S. mortgage companies of its time.

“Joining Planet Home Lending goes beyond a mere transition,” Long says in the release. “It’s a strategic alignment with a fully integrated family of companies backed by stable capital and distinguished by innovative products and visionary leadership.”

“We’re excited to have Doug join our team,” adds John Bosley, president, mortgage lending, for Planet Home Lending. “His depth of retail experience and leadership will leverage our platform’s capabilities to expand retail market share in a shrinking market.” 

Long emphasized how Planet’s unique home loan offerings underscore the company’s collaborative and forward-thinking culture.

“Planet is pioneering the future of mortgage lending with novel products like Cash 4 Homes, 1st Year Flex, Purchase EDGE, one-time close construction loans, and bridge, renovation, and manufactured home loans,” he says. “What sets us apart is not just these products, but how we come together, across different channels, to continuously innovate and refine them. This synergy allows Planet to offer unparalleled operational support to its sales professionals, along with no hidden overlays and some of the industry’s best turn times.”

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