Planet Home Lending Taps Tom Reber as Area Sales Manager for North Florida


Tom Reber recently joined Planet Home Lending as area sales manager for north Florida and southern Georgia.

Reber is a 30-year mortgage industry veteran, with experience in retail mortgage banking. He is renowned for his ability to drive excellence and build strong teams, Planet Home Lending says in a release.

As a home loan originator, his focus on the 904 area code has resulted in thousands of families achieving their dream of homeownership.

Reber will be based in Jacksonville and his team will include originators Allen Lewis and Jeromy Peters; and loan officer assistants Nicole Crabtree and Priscilla DeMasi.

“I am excited to join Planet Home Lending and lead our expansion in North Florida and Southern Georgia,” Reber says in a release. “Our comprehensive home loan product lineup includes unique offerings, like Cash 4 Homes and Purchase EDGE, helping people win home purchase bidding wars brought on by limited inventory, high interest rates, and competition from investors making cash home purchase offers.”

Reber’s approach to mortgage banking emphasizes the importance of meaningful conversations with borrowers about income, assets, and long-term financial goals. This holistic approach helps clients make informed decisions to ensure their home loan aligns with their overall financial plans.

“Tom’s extensive experience and strategic vision make him a valuable addition to the Planet Home Lending team,” says Michael Dubeck, CEO and president of Planet Financial Group, parent of Planet Home Lending. “Homeownership is a pathway to generational wealth in America. At Planet, ‘We’ll get you home’ is more than a motto — it’s our commitment to support and strengthen those we serve. By fostering connections and providing comprehensive support, Tom and his team will create happy homeowners who know they are cared for during the most important financial moments of their lives.”

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