Rob Parsley has joined Planet Financial Group as senior vice president, non-agency sales.
With a career spanning more than three decades, Parsley has guided organizations through changing markets by developing growth strategies, building strong teams, and deepening client relationships.
“Rob’s proven ability to bring innovative products to market will be instrumental as Planet continues to broaden its non-agency capabilities,” says Michael Dubeck, CEO and President for Planet, in a release. “His track record of driving results aligns with our vision for growth in this space.”
Parsley most recently served in senior leadership roles at Lima One Capital, where he played a pivotal role in expanding the company’s presence in the residential investment property finance sector. His career also includes leadership positions at Carrington Mortgage Services, Citadel Servicing Corp. and EquiFirst Corporation.
“I’m excited to join Planet at such a pivotal moment,” Parsley says. “Planet’s platform, culture, and vision present an incredible opportunity. I look forward to contributing to the company’s continued success and to supporting our partners and clients.”









