Associated Software Consultants Inc. (ASC), headquartered in Middleburg Heights, Ohio, has launched PowerSeller GPS, a technology tool designed to help small to mid-tier mortgage bankers and brokers grow secondary marketing operation profits by streamlining marketing activities, improving communication among stakeholders and delivering cost savings.
Special features were developed within PowerSeller GPS specifically for mortgage brokers to monitor best-effort marketing activities, the company notes. The monitoring aspect of the tool is designed to help brokers gather the information needed to determine the potential costs and benefits of switching a product line from a best effort commitment approach to a mandatory trading model.
Additionally, PowerSeller GPS comes with support team analysis, as PowerSeller business analysts can help brokers determine the feasibility of converting a business segment from best effort to mandatory.