Mortgage technology startup ProPair has launched an AI-based lead distribution solution that eliminates the uncertainty of the lead assignment process while optimizing results and ensuring fairness in the assignment process.
Using artificial intelligence to correlate lead data with information about individual loan officers, ProPair facilitates the lead assignment process to allow lenders to distribute leads to maximize the performance of the entire loan team, the company says in a release.
ProPair says its AI-driven software automatically matches prospects with loan officers based on dozens of factors. Capturing and analyzing multiple information sources provides a level of visibility not previously possible, making lenders more efficient and delivering better overall outcomes, the company claims.
ProPair also improves loan officer performance by assigning prospects based on the likelihood of success rather than seniority or guesswork. The result is more closes and a more fair system for all loan officers.