Detroit-based Quicken Loans Inc. has launched the ‘Bring It Home’ sweepstakes, in which the company will pay five peoples' mortgages for a month each time Ryan Newman, driver of the No. 39 Quicken Loans Chevrolet for Stewart-Haas Racing, finishes among the top-five in a NASCAR Sprint Cup Series race.
Quicken Loans serves as Newman's primary sponsor for 18 Sprint Cup races in 2013. Consumers can enter the sweepstakes by visiting www.qlracing.com. To increase their chances of winning a month-long vacation from their mortgage, sweepstakes participants are eligible to enter weekly and can also win additional entries by inviting their friends and family to participate.
‘Coming into the 2013 season, we have really increased our support of Ryan and Quicken Loans' involvement in NASCAR in general,’ says Jay Farner, president and chief marketing officer at Quicken Loans. ‘We were looking for a fun, and impactful, way to help engage with the fans, and I think we have found it.’
‘I think I just gained a lot of new fans who are keeping a close eye on me to make sure I bring it home for them,’ adds Newman. ‘It is always fun to drive for a sponsor like Quicken Loans, who just plain gets it when it comes to interacting with NASCAR fans. I can guarantee you that I will be pushing to bring it home and can't wait to help a lot of people take a month off from their mortgage payment.’