Rocket has rebranded some of its key businesses to unify its services under the overarching “Rocket” brand.
As such, Rocket Pro TPO has been renamed to Rocket Pro, effective immediately – and Amrock will soon become Rocket Close.
In addition, Amrock Title Insurance Company is now Rocket Title Insurance Company.
Rocket has also unveiled a refreshed overall visual identity that includes a new logo, wordmark, typeface and color palette.
“These changes create a complete end-to-end homeownership experience for our partners and clients, while reinforcing Rocket’s commitment to helping Americans achieve the dream of homeownership – no matter how they interact with Rocket,” the company says in a release.
The company has a Super Bowl campaign planned that aims to demonstrate “how homeownership has the power to unite the nation – instilling a deep sense of pride and belonging.”
“Homeownership is a fundamental building block of the American Dream,” says Jonathan Mildenhall, chief marketing officer of Rocket Companies. “As the category leader it is important that every aspect of the Rocket brand lives up to this iconic ideology.”
“Owning a home creates identity, security, safety and purpose, not to mention the most proven asset class in terms of building generational wealth,” Mildenhall adds. “This design evolution underscores our belief in the transformative power of homeownership and introduces Rocket as a timeless and iconic brand that empowers people to achieve their dreams.”