Roostify Helps HSBC Bank Streamline the Mortgage Process


HSBC Bank USA is using Roostify to power the front end of its mortgage process.

With Roostify’s digital loan application platform, the lender will be able to provide customers with a faster, easier and less stressful loan transaction experience. In addition it will be able to close loans more efficiently with fewer manual touches.

“Digital plays a crucial role in supporting, enabling and driving our ambition of customer experience led growth,” says Raman Muralidharan, head of mortgage, retail banking and wealth management at HSBC Bank, in a release. “Customers are looking for the same ease-of-use and convenience for large transactions, like financing a home, which they’ve come to expect in other buying experiences. Roostify is able to accelerate our deployment timeframe with a solution that provides a superior experience to our customers and to our mortgage consultants.”

With Roostify, customers are able to submit a loan request online, share documents digitally and securely and track the status of their loan from application through to closing, in real-time. 

The platform integrates with HSBC’s loan origination system, allowing the bank’s lending team to more easily transfer information and communicate more effectively with customers.

“HSBC has been a great partner in driving innovation to improve their customer experience,” says Rajesh Bhat, CEO and co-founder of Roostify. “Information exchange is a vital part of the home buying experience, and it can be a game-changer when done right.”

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