HSBC Bank USA is using Roostify to power the front end of its mortgage process.
With Roostify’s digital loan application platform, the lender will be able to provide customers with a faster, easier and less stressful loan transaction experience. In addition it will be able to close loans more efficiently with fewer manual touches.
“Digital plays a crucial role in supporting, enabling and driving our ambition of customer experience led growth,” says Raman Muralidharan, head of mortgage, retail banking and wealth management at HSBC Bank, in a release. “Customers are looking for the same ease-of-use and convenience for large transactions, like financing a home, which they’ve come to expect in other buying experiences. Roostify is able to accelerate our deployment timeframe with a solution that provides a superior experience to our customers and to our mortgage consultants.”
With Roostify, customers are able to submit a loan request online, share documents digitally and securely and track the status of their loan from application through to closing, in real-time.
The platform integrates with HSBC’s loan origination system, allowing the bank’s lending team to more easily transfer information and communicate more effectively with customers.
“HSBC has been a great partner in driving innovation to improve their customer experience,” says Rajesh Bhat, CEO and co-founder of Roostify. “Information exchange is a vital part of the home buying experience, and it can be a game-changer when done right.”