Casey Martin has joined Sales Boomerang and Mortgage Coach as chief revenue officer.
Martin is an experienced sales and go-to-market leader with a track record of success helping technology companies scale and grow revenue. He has more than a decade of executive-level experience leading revenue strategies for tech startups. As head of U.S. sales for SparkPost, Martin helped the email sending platform become the world’s largest deliverer of commercial email and attract a $600 million strategic acquisition by Amsterdarm-based MessageBird.
Prior to joining SparkPost, Martin was head of sales at audience tracking firm AddThis, where he led the sales organization through the successful sale and transition of the business to Oracle. After the acquisition, he oversaw client partnerships for Oracle Data Clouds telecom, financial services and travel verticals.
Martin began his career as a media director for agencies including Moxie Interactive and StudioCom, where he managed multi-million-dollar online media budgets for high-profile brands including Verizon, Dunkin Donuts and Baskin-Robbins.
In his new role, Martin will oversee Sales Boomerang and Mortgage Coach’s sales and client services teams as they align under a shared vision and brand strategy.
Sales Boomerang and Mortgage Coach merged in June.