Sales Boomerang and Mortgage Coach Hire Rich LaBarca as Chief Product and Technology Officer

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Rich LaBarca has joined Sales Boomerang and Mortgage Coach as chief product and technology officer.

The two businesses recently merged.

An enterprise technical product executive and true startup veteran, LaBarca has made an indelible mark in the tech space. He’s garnered decades of experience growing and exiting multiple startups — most recently scaling a rapid growth phase at AddThis, a provider of behavioral audience data and website marketing tools, which resulted in a successful acquisition by Oracle.

Since then, LaBarca has led data, insights and identity-focused products as an executive at Oracle Data Cloud and grew Microsoft’s Customer Data Platform (CDP) as its Partner General Manager.

In his new role, the 30-year data insights and SaaS veteran will merge and scale Sales Boomerang and Mortgage Coach’s borrower intelligence, retention and conversion solutions.

With his diverse technical expertise guiding the way, LaBarca will engineer teams, products and enhancements that empower even more lenders to leverage Sales Boomerang and Mortgage Coach’s proactive, consultative, data-first approach to engaging, converting and retaining mortgage customers and prospects.

“I look forward to helping usher in the next phase of growth at Sales Boomerang and Mortgage Coach, a company that is so transformative and opens opportunities for all types of borrowers,” LaBarca says in a release. “Sales Boomerang and Mortgage Coach have achieved impressive organizational success individually, and it is an incredible honor to be granted the opportunity to scale these two platforms together at an enterprise level.”

Sales Boomerang is an automated borrower intelligence system that delivers intelligent alerts that notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan.

Mortgage Coach is a platform that empowers mortgage lenders to educate borrowers with interactive presentations that model home loan performance over time, thus enabling borrowers to make more informed mortgage decisions.

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