Sales Boomerang and Mortgage Coach Rebrand as TrustEngine


Sales Boomerang and Mortgage Coach, which merged last year, are now operating under a single new name.

The new company name is TrustEngine, an identity that embodies the merged organization’s vision to help lenders drive value as clients’ trusted financial advisors.

The name also reflects the brand’s heritage as a trusted service provider to mortgage lenders for more than a quarter-century, TrustEngine says in a release.

The new name takes effect immediately and coincides with the beta release of the TrustEngine Borrower Intelligence Platform, a solution that wraps around the entire mortgage tech stack to drive volume by identifying loan opportunities and engagement strategies tailored to each borrower’s needs.

“We are thrilled to debut our new name and our Borrower Intelligence Platform on the same day,” says Rich Harris, CEO of TrustEngine. “This groundbreaking solution will help lenders become lifelong champions for borrowers by gaining access – for the first time in history – to the kind of world-class customer intelligence leveraged by global leaders like Apple, Microsoft and Amazon.”

TrustEngine says its Borrower Intelligence Platform goes beyond standard alerts and triggers, offering deep behavior analysis to generate granular borrower segments and predict mortgage loan needs, facilitating more relevant borrower outreach.

Notify of
Inline Feedbacks
View all comments