Starkey Mortgage Rebrands to Certainty Home Loans

In an effort to put a stronger focus on its expertise, transparency and customer service, WR Starkey Mortgage has rebranded itself to Certainty Home Loans.

The rebrand, which is set to launch on Oct. 2, includes a new customer centric website, social media and email campaigns and traditional and digital media buys, the lender says in a release.

Assisting the lender with its rebrand was Atlanta-based agency, Chemistry. In addition, the company solicited feedback from employees, customers and business associates in developing its new brand.

“The rebrand to Certainty Home Loans marks our commitment to investing in our future,” says Jim Clapp, president and chief financial officer of Starkey Mortgage. “We are better positioning ourselves and in doing so, planning for continued growth.

“Our industry is rapidly changing with regulations, digital mortgages and the fundamental shift in the profile of the mortgage customer; the rebrand ensures we continue to create personal, meaningful and relevant connections with customers, employees, builders, Realtors and other referral sources,” Clapp says.

“The rebrand allows us to put our core strength front and center – closing loans confidently on time with the terms and time frame our customers expect,” adds Jim Anderson, chief marketing officer. “Certainty Home Loans takes our team’s personal approach to each and every loan and brings it to life by focusing on our ability to approach every client with unrelenting care, unprecedented expertise and excitement and hope for our customer’s future.”


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