Bellevue, Wash.-headquartered Stay In-Home Reverse Mortgage, a new firm established specifically to help seniors learn about and access Federal Housing Administration (FHA) reverse mortgages, has chosen Microsoft Dynamics CRM to manage its nationwide customer base and support the company's growth.
Microsoft Dynamics CRM, with modules for sales, marketing and customer service, offers customer relationship management capabilities that enable companies to maintain a comprehensive view of their customer and prospect base from initial contact through the sale and subsequent communications, the company says.
Stay In-Home Reverse Mortgage will rely on Microsoft Dynamics CRM to provide an integrated view of customer and prospect data, sales reports and marketing information to reach qualified borrowers and help ensure high-quality leads.