The Mortgage Collaborative’s Emerging Technology Fund Invests in leadPops


The Mortgage Collaborative’s TMC Emerging Technology Fund LP recently participated in a follow-on round to a recent $3.5 million Series A completed by leadPops, a digital customer acquisition software and marketing innovation platform. 

The Mortgage Collaborative (TMC) is an independent cooperative network serving the mortgage industry.

leadPops allows users to create automated lead-generating systems that drive qualified leads directly to their business. Current leadPops clients leverage tools such as lead funnels, lead-generation websites and in-house managed marketing services to drive and secure high-quality leads with solid conversion potential.

“At leadPops, we believe driving traffic and clicks doesn’t matter if you’re not converting those clicks into clients, which is why we’re thrilled to partner with The Mortgage Collaborative at a time when many mortgage companies need us the most” says Andrew Pawlak, CEO and co-founder of leadPops, in a release. “The TMC Tech Fund’s investment will help further accelerate leadPop’s growth while allowing us to positively impact the more than 250 mortgage companies that are part of TMC. It’s a big win for everyone involved, and the leadPops team is ready to rock.”

leadPops was founded in 2011 to help mortgage, real estate and insurance businesses thrive online through optimized conversion. Existing partnerships include the Association of Independent Mortgage Experts (AIME), C2 Financial, Fairway Independent Mortgage, Movement Mortgage, Thrive Mortgage and many more.

Sandy Selman, venture partner for the TMC Emerging Technology Fund, says Pawlak “literally wrote the book on mortgage lead generation and has a profound amount of knowledge and experience in lead generation and management for mortgage, real estate and insurance professionals.”

Photo: Giorgio Trovato

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