Total Expert, which claims to have created the first enterprise-grade Marketing Operating System (MOS) specifically for financial services organizations, recently released Expert Content, a set of marketing content designed to help lenders and banks increase marketing and sales velocity.
Fueled by input and best practices from some of the nation’s largest lenders and banks, Expert Content, which is available through the Total Expert MOS, is a collection of customizable content and campaigns that marries targeted Web, social, email, print and video with best practices and cutting-edge automation.
“Today’s lenders are dealing with a market climate in which margin compression is straining resources,” says Joe Welu, founder and CEO at Total Expert, in a release. “Our mission has always been to innovate quickly to help our customers solve their most pressing marketing challenges.
“Expert Content gives our customers access to the very best marketing content along with automated delivery through multiple channels, so they can grow business effectively, compliantly and cost-effectively,” he adds.
Expert Content empowers salespeople to increase production by enabling best of breed content and campaigns that deliver the right message at the right time to the right person.
It contains subject matter expertise, compelling messages and multi-media tools that help producers acquire and convert leads, capture repeat business and develop and maintain business relationships with partners.
In July, Total Expert announced an integration with Mortgage Coach, developer of Total Cost Analysis (TCA), a borrower conversion platform for mortgage lenders.
The company claims this integration represents a unique offering to loan officers, positioning them to create customers for life by pairing the Total Expert marketing automation capabilities with Mortgage Coach’s loan comparison tool.
