United Wholesale Mortgage (UWM) recently introduced a proprietary CRM system to strengthen brokers’ client retention.
The new partnership tool, Client Loyalty Manager, was created to further support mortgage brokers’ ability to retain past clients, the company says in a release.
“Client retention is a challenge for mortgage brokers, especially with many wholesale lenders having retail retention teams,” says Mat Ishbia, president and CEO of UWM. “Many wholesale lenders don’t support brokers when it comes to client retention. We not only support it, we want to make it easier, so we built Client Loyalty Manager. It’s a proactive way for our brokers to stay in front of their past clients, so they can continue to deliver the amazing service, products and pricing on all their borrowers’ future loans.”
Built into UWM’s EASE loan origination system, this new system features an interactive dashboard that allows brokers to create customizable parameters and proactively stay in front of their clients.
Brokers will receive notifications and pre-written emails to send to borrowers for situations that include when rates change in their favor; when borrowers may be able to drop mortgage insurance (MI); birthdays and loan anniversaries.