Vantage Production, a provider of advanced automated marketing and sales acceleration solutions for mortgage lenders, says that it has added five large non-bank lenders into its Vantage Integrated Production (VIP) customer relationship management (CRM) user network.
According to the company, the new clients collectively have more than 1,000 mortgage loan originators and include multistate, regional and national organizations.
Sue Woodard, Vantage Production's president and CEO, says that the lenders, who chose to be unnamed, cited three reasons for adopting VIP's advanced CRM capabilities: compliance, recruiting and increased production.
‘VIP provides tailored marketing campaigns – creating collateral that is compliant and individually crafted for each borrower's needs. Tying it all together is the reporting capability that is designed to make this aspect of a CFPB audit go without a hitch,’ Woodard says. ‘In the past, it was all about cost in the minds of lenders. Today, they are finding that these advanced CRM tools will substantially trim their costs while increasing production.’