Vertical Lend Inc., a Melville, N.Y.-headquartered provider of reverse mortgages, has changed its name to World Alliance Financial Corp.
According to the company, the purpose of the name change is to better align its identity with its expanded product and service offerings, correlating with its recent acquisition by KBC Financial Products, a wholly owned subsidiary of Belgian-based KBC Bank NV.
The retail division of World Alliance Financial, formerly Mortgage Warehouse, continues to focus on the reverse mortgage business. Lender Lead Solutions is maintaining its current branding and will operate as a separate organization within World Alliance Financial, as will The Senior Lending Network, the company's consumer education program.
Along with the name change, the firm has re-branded its corporate identity and adopted a new corporate logo.
