Non-QM wholesale lender 5th Street Capital is using the OptifiNow TPO as its new sales management and marketing solution.
The San Diego-based mortgage lender is deploying OptifiNow as part of its strategy to utilize technology to scale its sales team and grow efficiently.
“We were impressed with how well OptifiNow understood the needs of wholesale lenders,” says Dave Russell, national sales and production manager at 5th Street Capital, in a release. “There are features designed specifically to help our wholesale account executives improve their pipeline management and improve their relationship with brokers.”
A major feature of OptifiNow TPO is an integration with 5th Street Capital’s loan origination system (LOS). The integration automatically synchronizes broker accounts, contacts and adds visibility into loan activity and production volume, providing account executives with real-time views of customer performance.
“OptifiNow prevents confusion by ensuring that broker accounts are properly assigned to our account executives,” says Russell. “The LOS integration tracks when brokers submit loans, the types of loans they’re sending us and how much volume they’ve funded. Having this type of information empowers our sales team to have better conversations that lead to more loans.”
5th Street Capital also highlighted OptifiNow’s Loan Scenario Ticket module because of its unique value to the sales process. The Loan Scenario Ticket enables account executives to enter loan scenario requests from loan officers into OptifiNow and instantly email price quotes.
“The decision to use OptifiNow TPO was easy,” says Russell. “No other CRM vendor offered a system out-of-the-box that could help our team grow immediately. The Non-QM space has become highly competitive and OptifiNow gives account executives the tools to market, engage and sell more effectively.”