Manchester, New Hampshire is Zillow’s most popular city of 2024.
The largest city in the state, Manchester has seen growing interest among home shoppers, Zillow says. That has contributed to the average home price jumping 7.3% over the past year to $415,000.
Still, Manchester remains more affordable than nearby Boston.
Manchester has garnered particular attention from potential buyers outside of its metro area, suggesting a strong interest in relocating there.
What follows is Zillow’s top 10 most popular markets of 2024:
- Manchester, New Hampshire
- Rockford, Illinois
- Stamford, Connecticut
- Columbia, Maryland
- Bridgeport, Connecticut
- Allentown, Pennsylvania
- Peoria, Illinois
- New Haven, Connecticut
- Waterbury, Connecticut
- Sunnyvale, California
Cities in the Northeast dominated the list for the second year running.
“In another year of higher mortgage rates, areas of affordability and opportunity were center stage in 2024,” says Skylar Olsen, chief economist for Zillow, in a release. “With the rise of hybrid work models, more people are discovering hidden-gem cities they might have previously overlooked when daily commutes were the norm. Buyers are seeking out locations that offer the right mix of affordable living and lifestyle amenities. Adding to the price pressure, new listings can remain sparse in the hottest spots as existing owners continue to hold on and hold back.”
To determine the most popular markets in 2024, Zillow analyzed housing metrics in cities across the U.S. that reflect consumer demand, including page-view traffic, home value growth and how quickly homes sell.
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