Top of Mind Networks, a provider of customer relationship management (CRM) and marketing automation software for the mortgage lending industry, reports that its Surefire CRM solution is now integrated with LendingPad’s suite of loan origination solutions.
This direct API connection enables real-time sharing of contact records and loan milestones for seamless execution of automated borrower communication, the companies say in a release.
The integration allows lenders to automate the delivery of personalized communication that enhances the loan applicant experience and keeps deals moving forward. For instance, originators can use Surefire CRM to dynamically generate and deploy interactive content that walks first-time homebuyers through what to expect during the loan process. The system can automatically “nudge” applicants who need to submit documents to complete their loan applications.
And once an application is complete, Surefire CRM keeps all stakeholders up to date on the loan’s status at every stage in the origination process, eliminating the need for borrowers and loan originators to play phone tag.
“We’ve been hearing from more lenders as well as independent mortgage brokers that LendingPad has become their LOS of choice thanks to its quick speed-to-value and smooth URLA execution,” says Bill Hayes, CEO of Top of Mind. “We have responded swiftly to that market demand with a seamless integration that lets lenders combine the agility and efficiency of LendingPad with the power of Surefire CRM.”
LendingPad offers a full suite of cloud-based LOS solutions for mortgage brokers, independent mortgage companies, banks and credit unions with fast implementation and flexible pricing that scales to teams of any size, from just a few users to enterprise institutions.
Each edition of the LendingPad LOS fully supports the redesigned Uniform Residential Loan Application (URLA) and is Mortgage Industry Standards Maintenance Organization (MISMO) v3.4 compliant.
“LendingPad is an agile, modern LOS with a commitment to serving mortgage lenders — and helping them compete — woven into our DNA,” says Wes Yuan, managing director, LendingPad “Our integration with Top of Mind’s Surefire CRM delivers on that commitment by enabling originators to stay engaged with borrowers throughout the loan process in a way that’s both personal and efficient.”