Mortgage software maker Black Knight reports that it has completed its acquisition of Top of Mind Networks, the creator of Surefire, a mortgage industry-specific customer relationship management (CRM) and marketing automation system.
Terms of the deal – which was first announced in May – were not disclosed.
“Integrating Top of Mind’s capabilities across the Black Knight mortgage technology ecosystem will give our clients even greater competitive advantages,” says Anthony Jabbour, chairman and CEO of Black Knight, in a release. “Sharing rich, personalized content with customers helps keep lenders top of mind, improving recapture and retention rates. Top of Mind’s advanced CRM and automated marketing workflows are powerful additions to Black Knight’s integrated, end-to-end approach to helping our clients perform better.”
Top of Mind will become part of Black Knight’s Origination Software division and initially be integrated with the Black Knight Empower loan origination system (LOS) and Loan Officer Digital solution.
In the future, Black Knight will expand Surefire’s connections with integrations that bring growth, recapture and retention benefits throughout the real estate and mortgage continuum, including Black Knight’s Servicing Digital solution for servicers and Realtor lead development through its Paragon MLS platform.