The CA Association of Professional Loan Officers (CAPLO), a nonprofit association, will begin its 2008 membership drive and consumer initiative in mid April.
Natalia Rudiak, membership marketing coordinator, notes that membership in the association is restricted to licensed Department of Real Estate (DRE) salespersons. She explains the association's position regarding restricted membership stems from an overwhelming degree of fraud and mistrust in the mortgage industry.
According to the association, licensed, professionally affiliated loan salespersons are the safer, smarter choice for California consumers looking for real estate financing.
CAPLO additionally will partner with consumer groups and associations that agree with CAPLO safe lending objectives under its Responsible Lending initiative and will open a portal on its Web site where consumers can locate and contact DRE-licensed loan salespersons directly from the site at no charge.