Tampa-based bank holding company CNBS Financial Group Inc. plans to use the HomeBanc name for its current and future banks and loan-production offices.
CNBS Financial Group has acquired the name from the previous Atlanta-based HomeBanc Corp., which closed its mortgage-loan business in August 2007. CNBS Financial Group and HomeBanc Corp. came to an agreement that included granting to CNBS Financial Group all rights to the HomeBanc name and transferring the rights to its Website domain address of www.HomeBanc.com, the firms add.
‘All of us in our company really liked the name HomeBanc,’ says Jerry Campbell, chairman, president and CEO of CNBS Financial Group. ‘Although the previous company wasn't a bank but rather a leading residential lender, we knew it was highly regarded and had a positive name.’
‘We want all of our customers to feel at home when interacting with us, and everything we do is geared toward being their home bank,’ continues Campbell. ‘Every customer is assigned a personal banker, who gets to know each person well, at a branch near their home in a warm, home-like environment that makes them feel special when they do business with us.’