Daily AI Rebrands to Aidium, Launches CRM Product


Mortgage CRM company Daily AI has rebranded to Aidium Mortgage CRM and is launching a revamped CRM product.

Brands previously acquired by Daily AI, Whiteboard CRM and Recruitable.ai, will also be part of the Aidium portfolio.

“We’ve been in the mortgage CRM space for many years, and this rebranding effort represents a strategic move to better align all our brands under one company with our mission to help mortgage companies succeed,” says Spencer Dusebout, CEO of Aidium. 

Aidium’s mortgage CRM platform is getting an update in order to better streamline and automate mortgage loan origination processes, improving efficiency and profitability. The platform features advanced lead management, no-code automations, playbooks, automated marketing and referral partner management tools that provide personalized services.

The rebranding effort will include updates to the company’s core product, website, marketing materials and other communications.

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