Eleven Mortgage, the wholesale division of Benchmark Mortgage, is now using OptifiNow’s wholesale-centric CRM platform.
“OptifiNow has all of the features we were looking for,” says Garrett Finkelstein, vice president of marketing at Eleven Mortgage, in a release.
Launched four years ago as a division of nationwide lender Benchmark Mortgage, Eleven Mortgage struggled to find a CRM platform that fulfilled its requirements as a wholesale lender.
“There are very few CRM companies that are focused on wholesale mortgage lending,” says Finkelstein. “We initially selected a vendor that modified a version of their CRM built for retail loan officers. Unfortunately, it was like putting a square peg in a round hole. The gaps were too numerous to overcome.”
Eleven Mortgage sought to replace its CRM and found that OptifiNow was the only vendor that had both the technology and experience of working with wholesale mortgage lenders.
“OptifiNow didn’t give us vaporware or promises to support wholesale lending,” Finkelstein says. “They already had a CRM that was specifically built for wholesale lending. The features and integrations we saw demonstrated a deep understanding of wholesale sales and marketing operations. OptifiNow was the obvious choice for us.”
After selecting OptifiNow, Eleven Mortgage only had to wait 30 days to deploy the platform.
OptifiNow recognizes that wholesale lenders are underserved with CRM technology and has created a strategy that targets their needs.
“Wholesale and retail lending require radically different CRM models,” says John McGee, president and CEO of OptifiNow. “The data structure, marketing methods and sales management goals in wholesale cannot be ‘painted’ on to a CRM that is fundamentally built for retail origination.”