First American Introduces Platform For Title Agents That Combines Automation and Marketing Tools


First American Title Insurance Co., a provider of title insurance and settlement services and the largest subsidiary of First American Financial Corp., has introduced PRISM, a digital platform that combines automation and marketing tools, allowing First American policy-issuing title agents to offer valuable products and services directly to their customers via any computer or mobile device at any time.

In a transitioning market, title agents are looking for easy-to-implement, cost-effective digital platforms and tools that increase efficiency, strengthen customer engagement and enhance the real estate transaction experience.

“Our PRISM platform is another example of First American’s leadership of the digital transformation of title and settlement,” says Kevin Wall, president of First American Title’s agent and lender group, in a release. “By leveraging innovative digital technology and the company’s industry-leading public records data, the PRISM platform delivers a more efficient, more convenient real estate transaction experience for our title agents and the lenders, real estate agents, buyers and sellers they serve.”

The PRISM platform automates the personalized quote delivery and title ordering process, eliminating the need for lenders or real estate agents to call their title agent for a quote for title and settlement fees or to order title, which helps accelerate the transaction and strengthen relationships with the parties involved.

Through the PRISM platform, real estate agents can access co-branded or white-labelled seller net sheets, buyer estimates, refinance quotes, marketing materials, and property reports, where permitted, that highlight the title agent’s role, helping both the real estate agent and title agent establish relationships with home buyers and sellers earlier in the real estate transaction and, ultimately, helping the title agent secure more title orders.

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