Hard Joins Freedom Mortgage As First VP Of Business Development For Retail

Mortgage industry veteran Donald Hard has joined Freedom Mortgage Corp. as first vice president of business development for the company's retail division.

As per a company press release, Hard has 15 years of executive-level experience in mortgage sales management and a reputation for transforming low-volume, low-revenue regions into top-producing territories. He is a former executive with PHH Mortgage, where he held various executive management positions. He is also a former vice president of business development for Weichert Financial Services.

In his new role, Hard is responsible for building out Freedom Mortgage's retail sales division for New England and Florida. In addition to managing all daily operations and developing policies and procedures, he is actively engaged in recruiting and training branch managers and loan originators.

Hard recently appointed his first new hire, Lee Ann Dalessandro, a former executive with PHH Mortgage, as Freedom Mortgage's vice president and northeast regional sales leader. As per the release, Dalessandro has more than 32 years of mortgage industry experience, including nine years in executive and management roles.

‘Declining mortgage volume is putting top producers in more demand, which makes it even more important for them to understand how Freedom Mortgage can benefit them concretely, on a daily basis,’ Hard says. ‘Success in originations takes more than just infrastructure. It also takes collaboration. I've worked with a lot of originators who have made a 180 degree change in production, simply because they got the support that they needed.’


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