HomeTown Lenders Leveraging Facebook For Mortgage Applications Via Roostify

Alabama-based HomeTown Lenders recently started using Roostify's technology platform to offer direct-from-Facebook mortgage applications.

‘We have a lot of followers on our Facebook pages, and we wanted to make it as easy as possible for them to apply for mortgages,’ says Matthew Hillis, chief information officer of HomeTown Lenders, in a release. ‘We are already seeing people applying for – and receiving – loans directly through our Facebook page.’

‘Roostify's underlying technology makes it easy for loans to be processed quickly, and this integration with our Facebook page is making it even easier for people to buy the homes of their dreams,’ Hillis adds.

The integrated experience leverages Roostify's bank-level encryption of the entire mortgage application on its secure server. The tool's unique predictive experience allows consumers to complete full loan applications and provide documents within minutes, and it is common for mortgage applications to be processed in one or two days, rather than several weeks.

‘Doing business on the Internet is all about seamless integration, ease of use, and security,’ says Rajesh Bhat, CEO of Roostify. ‘By giving people the ability to safely apply for loans directly through its Facebook pages, HomeTown Lenders is able to reduce 'drop-offs' and convert prospects into submitted applications as quickly as possible – in the same place that they market to consumers – without making them open new browser windows or visit other web pages.’


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