The Independent Community Bankers of America (ICBA) has hired Andrea Bona as vice president of marketing. In her new position, Bona will develop and deliver marketing initiatives and campaigns to benefit ICBA members while overseeing electronic and social media marketing strategy for the association.
Bona brings more than 20 years of multichannel marketing, branding and publishing experience in the trade association and consumer marketplace. Prior to joining ICBA, she was the founder and managing partner of One Orange Feather Inc., a marketing and management consulting firm that she launched in 2009. Prior to that, she served as vice president of strategic marketing for the Mortgage Bankers Association.