iEmergent, a Des Moines, Iowa-based market research, forecasting and advisory services firm for the financial services, mortgage and real estate industries, has been launched to provide services and tools designed to help lenders improve efficiency by matching their lending models and products to the right markets.
Through iEmergent's mortgage lending forecasts, comparisons and market measurements, financial institutions can identify and quantify potential lending opportunities present in markets throughout the U.S., the growth rates of mortgage lending in the future and how those opportunities are changing, the company says.
The reporting tools available through iEmergent are based on various criteria, such as national, state, county or local geographic locations and all types of loan products and borrower segments based on FHA lending, loan sizes, race, income ranges or gender.