Los Angeles-based LeadPoint has introduced Federal Housing Administration (FHA)-verified targeting into its marketplace to segment FHA eligible leads for mortgage lenders.
The new pre-screened FHA leads are intended to help mortgage lenders identify and target only those potential customers that meet the primary Department of Housing and Urban Development (HUD) lending requirements for FHA financing. LeadPoint is also now utilizing the updated loan limits by county recently promulgated by HUD.
LeadPoint's new FHA product will use even more conservative loan-to-value ratios than required for FHA eligibility. Pre-screened HUD county-by-county maximum loan limits are also included as a targeting feature for lenders.
Unlike many competitive offerings, the questions on LeadPoint's seller forms will not be pre-populated to ‘yes’ or ‘no,’ thereby requiring consumer selections and generating a more precise match between consumers and lenders, the company explains.