Maxwell‘s digital mortgage origination platform is now integrated with OptimalBlue’s secondary marketing automation platform.
By leveraging Optimal Blue’s comprehensive product eligibility and pricing API, Maxwell’s open Connected Apps platform now enables an intuitive, design-led pricing experience for lending teams, significantly reducing complexity and accelerating time-to-close, the company says in a release.
“Lenders on our platform tell us that transparent, accurate pricing is critical to achieve a satisfactory borrower experience,” says Lindsay Hunt, head of product at Maxwell, in a release. “Optimal Blue shares Maxwell’s dedication to delivering a best-in-class experience, and we view this aligned partnership as an opportunity to reinvent the mortgage experience for borrowers and lenders alike.”
With this advanced integration, lenders can evaluate product and pricing scenarios and share customized data with potential borrowers. Furthering Maxwell’s commitment to a relationship-driven mortgage experience, the loan officer is then equipped to deliver the true value and direction that borrowers desire as they pursue their optimal financing decision.
“Together we are dedicated to creating an efficient, trustworthy and compliant loan experience that meets the diverse needs of today’s lending community,” says Bob Brandt, vice president of marketing and strategic alliances at Optimal Blue. “Data connections, like the one we’ve established with Maxwell, allow lenders to confidently – and accurately – source and disclose the various scenarios that today’s borrowers have come to expect.”
