Lilly Staniforth has been promoted to vice president of business relations at MonitorBase, a mortgage fintech company that monitors prescreened credit information and real-time behavioral data to alert lenders when someone is in the market to purchase or refinance a home.
Staniforth joined MonitorBase in 2019 as client success manager, where she managed client relationships and developed integrations between MonitorBase and its clients’ systems.
In her new role, Staniforth will focus on improving the company’s brand awareness and value proposition and building stronger client relationships.
In addition to her other duties, Staniforth will be responsible for helping clients reach their business and personal goals by seizing new sales opportunities and building lasting relationships with borrowers.
She will also be responsible for creating awareness around MonitorBase’s integration capabilities, developing publicity and marketing content, creating new business partnerships, and strategizing with clients during market shifts.
“I’m honored and thrilled to take on this new challenge,” Staniforth says in a release. “At MonitorBase, our goal is to provide an unbeatable value to loan originators and mortgage lenders. I look forward to creating stronger, more productive relationships with our clients and their systems that result in a better overall consumer experience. I’m equally excited about the growth that lies ahead for our company.”