Want to know what your mortgage banking customers really think of your customer service?
Mortgage Returns, a provider of customer relationship management (CRM) solutions and automated marketing solutions for the mortgage industry, has introduced a post-close survey product as a part of its TRUE CRM solution.
The automated survey function allows lenders to track service levels for customers and real estate agents. Delivered after the close of loan, the surveys measure the satisfaction of users and agents, while identifying key areas for growth.
As per a company press release, the surveys are deployed through a six-step email marketing campaign and the results are accessed through the Mortgage Returns CRM system.
‘The post-close surveys will allow lenders to gain insight into the service levels they provide and will help improve the relationships between loan officers, borrowers and agents,’ says Jim Blatt, CEO of Mortgage Returns, in the release. ‘As with the one-to-one marketing strategies provided in our TRUE CRM system, the surveys will provide relevant feedback to loan officers to improve performance and create loyal users in the long term.’