Mortgage Returns, a provider of CRM technology and automated marketing solutions for the mortgage industry, has updated its platform with new features to help lenders increase purchase business by marketing to customers, prospects and referral partners.
With the revamped platform, lenders have the ability to communicate with their contacts through one-to-one marketing pieces that include specific details about the contact's account, the company claims. This in turn helps drive customer engagement.
‘The mortgage industry is expecting rates to rise and our clients need new tools to get the next purchase from past customers,’ says Jim Blatt, CEO of Mortgage Returns. ‘Our analysis shows that one-to-one marketing is three times more effective than traditional mass marketing at driving retention and new business.’
The update also adds enhanced reporting features allowing clients to view the results of their marketing efforts in real time. Return on investment and customer retention metrics are provided on individual marketing pieces.
Earlier this year, St. Louis-based Mortgage Returns launched a retention analysis tool for lenders who need to understand and improve their customer retention rates.