Walla Walla, Wash.-based Banner Bank has hired Dianne Larsen as its new senior vice president and director of marketing. In her new position, Larsen will direct bank marketing functions including brand identity, communication, strategic planning, outreach and market research.
Larsen was formerly with Washington Mutual, where she led the commercial group's marketing department and was responsible for all marketing activities in support of its multifamily lending, commercial real estate lending, mortgage banker finance and commercial banking activities. Prior to joining Washington Mutual, Larsen held a variety of marketing and sales roles in wireless telecommunications, which culminated in her running all marketing and sales for Vodafone's start-up in Budapest, Hungary. Most recently, Larsen worked for Clearwire, a 4G mobile Internet provider.