Optimal Blue Launches Market Analytics Solution


Secondary marketing solutions and data services provider Optimal Blue has released its Market Analytics solution: a platform that leverages primary mortgage market data to yield market visibility.

Market Analytics leverages Optimal Blue’s mortgage rate-lock data, which is collected from one-third of all mortgages completed each year in the U.S. Produced daily, Market Analytics provides an array of transaction-specific data points that support several practical use cases.

For example, users can analyze primary mortgage market rate trends that drive the performance of secondary market assets or gain early insight into market activity that can help identify attractive geographies and demographics to offer products, direct marketing or allocate capital. Users can also predict macroeconomic housing and mortgage metrics in advance of their release, including existing homes sales forecasts, home price trends and indices, industry refinance trends, and mortgage rate and volume trends.

Powered by Microsoft PowerBI, Market Analytics is preconfigured with several intuitive visualizations that help users quickly identify data points important to them. The raw data behind Market Analytics is also available to the user via Optimal Blue’s Market Data License. With Market Data License, users can seamlessly connect directly to their internal data warehouse, support custom analytics and uniquely integrate Optimal Blue’s raw data with in-house visualization solutions.

Market Analytics and Market Data License join Optimal Blue’s suite of products, including Competitive Analytics, Enterprise Analytics, Enterprise Data License and the Optimal Blue Mortgage Market Indices (OBMMI).

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