Optimal Blue Taps Sara Holtz as Chief Marketing Officer


Mortgage industry veteran Sara Holtz has joined secondary marketing software firm Optimal Blue as chief marketing officer.

As a seasoned marketing and communications leader, Holtz has more than 20 years of experience, including a decade of driving change in the mortgage industry. Previously she was with ICE Mortgage Technology, where she most recently served as vice president of demand marketing and communications. In this role, she led a dynamic team focused on generating sales opportunities and engaging industry audiences.

Holtz joined ICE with the company’s acquisition of Ellie Mae in 2020. During her tenure at Ellie Mae, Holtz helped advance the company’s corporate communications strategies, including both internal and external brand narratives.

As chief marketing officer for Optimal Blue, Holtz will drive unified marketing and communications strategies to advance the firm’s business priorities and further extend the company’s influence.

“As the only comprehensive capital markets solution in the mortgage industry, Optimal Blue helps lenders realize greater profitability and operational efficiency, which plays an essential role in making the dream of homeownership attainable for the American borrower,” says Holtz, in a release. “It’s an honor to join Optimal Blue – a company that’s been regarded for its innovation and expertise for decades. I am energized by the opportunity to build on the company’s momentum to drive meaningful transformation for Optimal Blue’s valued clients and the borrowers they serve.”

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