PSA Campaign Aimed At Struggling Homeowners

PSA Campaign Aimed At Struggling Homeowners To increase awareness of the Making Home Affordable Program's free resources and assistance for struggling homeowners, the U.S. Department of the Treasury, the U.S. Department of Housing and Urban Development (HUD) and the Ad Council have unveiled the third and final phase of their foreclosure prevention assistance public service advertising (PSA) campaign.

The Chicago-based advertising agency Schafer Condon Carter created the new print, radio, outdoor and online PSAs to encourage homeowners not to give up hope and remind them that there are free resources available to help. The PSAs, which are available in English and Spanish, direct homeowners to call 888-995-HOPE (4673) for free access to HUD-approved housing experts who are available to speak one-on-one about solutions based on each family's individual circumstances.

The campaign also highlights the website, which hosts online resources where homeowners can learn how to address their mortgage concerns.

‘While communities across the country are beginning to recover from an unprecedented housing crisis, too many families are still struggling with their mortgage payments and are unsure of where to turn for help,’ says Mary Miller, Treasury undersecretary for domestic finance. ‘Millions of homeowners have gotten help to avoid foreclosure since 2009. We want to make sure struggling homeowners know today that there are free government resources available to help homeowners avoid foreclosure.’


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